Branding

Being More Referable

March 25, 2010

In a world where everybody has an incentive program and a special offer in an attempt to create additional referrals they are really missing the point. It is true that these things will do something to generate more business but it really takes a different approach to create referrals that keep coming and regenerating through [...]

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Everything You Need to Know About the Value of Social Media Sites

March 14, 2010

With all of the self proclaimed “social networking experts” out there it is hard to decide who to believe and trust. Most of them want money from you in trade for what they call their “experience”. However what makes me smile is that almost none of these people have any business experience at all. If [...]

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Success isn’t found, it’s Built

February 26, 2010

The different ways we view success in America makes me laugh. The viewpoint we are shown is usually through the eyes the media or some other platform wishes to show us and it always makes it look so glamorous. Apparently people just wake up and are successful according to what we are shown. All of [...]

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The Blogosphere

February 23, 2010

Blogs continue to gain popularity despite the social networks that keep popping up. Though Twitter has been a popular micro-blogging platform, people have more to express then what can be said in 140 characters or less. To give you an idea of what the blogging world looks like, here is a diagram explaining it. Are [...]

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Socialnomics

December 4, 2009

Watch the following video below and think in terms of how you view social media tools such as Facebook and Twitter. Does social media marketing, initiatives, and strategies pay off? Definitely. But, only if done really well. But what exactly is the payoff? What is the true measurable ROI? I’ve had more than a few [...]

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Actively Listening In Social Networks

November 5, 2009

I know that most of you have had it up to hear with people telling you how you can find business in the social networks but hear me out. If you listen for the right cues you will notice that people are asking for your help, they just don’t know it. We naturally want to [...]

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How Does A 70 Year Old Company Stay Relevant?

October 14, 2009

They create great, short, compelling media that is relevant to their brand and inject it into the social web where us users can see it. I’m talking about Old Spice, which when I was young had a bad wrap for being the after shave and cologne that your Grandfather wears. They embrace this by saying: [...]

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How I Social Network Like A Pro and Still Have A Life

September 25, 2009

Over the years I have amassed many social network profiles. Every time a new one would start up, I would join. You never know what the next big thing is going to be. All it takes is the right people joining and it’s popular overnight. The question I often get is how do I stay [...]

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Setting up a Facebook Fan Page

September 24, 2009

Today I thought I would record a tutorial explaining how to set up a Facebook Fan Page for yourself, business or organization. Also in this video I explain how to link your blog up to your Facebook Page to auto-import content from your blog into your Facebook Fan Page. My Facebook Fan Pages – Feel [...]

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Viewzi.Com – Visual Search Engine

September 9, 2009

Came across this really cool way to search the web. It’s called Viewzi.Com and it brings in Google search results in a very useful way. My favorite views are the powergrid and timeline views. If you spend a lot of time on the web such as I do, you can use this tool to see [...]

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