How I Became A Professional Photographer

by Jerad Hill on September 2, 2010

The path to becoming a professional in anything is daunting. I have heard some say that it takes a lifetime and other say that to be a professional it just means doing your job when you don’t feel like it. Regardless of what you believe a professional consists of I thought it would be interesting to write out my journey. My goal is to suggest that becoming a professional has more to do with a mental attitude then it has to do with “putting in the time.” How I started in photography is the one question that I am asked by 99.9% of the Brides I meet with.

I am a Website Designer
I have been programming and designing for profit since I was 18 (1998). It took me until I was 25 to realize that I needed to start taking photos for my clients. My web design clients would give me these horrible photos to work into the design of their website. I would do my best to talk them into using some stock photography. Like any good business person I saw the money that I was spending on stock photography on my clients behalf and decided that if I had a decent camera, I could take their photos and of course charge a premium for that.

So a guy walks into a store…
I finally got the money saved up to get a Nikon D40 (if my memory serves me correct). It just so happened to be that Good Guys was going out of business and they had a display model left. I had done some reading up online and the Nikon D40 was the most bang for my buck. It was better than a Canon Digital Rebel but not as good as a Canon 20D, which is what my heart really desired. To make a long story short, it just so happened that they had a Canon 20D in the back and it was 40% off. Oh Snap!

Learning to shoot
I took the camera everywhere. I acquired a Sigma lens from a friend of mine who I think took me as a sucker because it was a crap lens. When the lens would auto focus it sounded like the servo in a cheap RC Car when you make it turn. It was so loud that I could not stand it. However I used it to it’s best ability and it was better than the kid lens that came with my 20D.

I had always been a kind of behind the scenes guy so most of my shooting was more of what a real photographer would call “photojournalistic” or “documentary” style photography. I was capturing story, attempting to make the photo I was taking do the talking. Little did I know that this would benefit me as a wedding photographer.

One of my biggest inspirations had always been skateboard photography. I used to own a skateboard shop in my early 20s. During that time I was more into video.

Photos from my first wedding.Photos from my first wedding.

Will you shoot my wedding?
A friend of mine approached me and asked if I would shoot his wedding. At the time I had been shooting with my simple 20D setup for about 6 months mostly consisting of event photos and shots of my friends. I had nothing to show him, but I was confident that I could pull it off. I had never really been to a wedding and watched the photographer before so I really did have no idea what I was getting myself into.

The first thing I always do when I decide to look into a career option is to learn as much as I can about it. Months before the Collins wedding I started reading blogs and looking at wedding photos that photographers had posted online. I signed up for Photoshop World which I had to leave a day early from in order to make it back in time for their wedding (On a separate note: It’s funny because as I write this I am at Photoshop World and have to leave early in order to make it to a wedding this Saturday.). I consumed as much information as I could so I had a solid understanding of the process and what goes on. With the available equipment that I had, I shot Mike and Brenda’s wedding and had a blast doing it. I actually had someone shadow me at that wedding which was kind of funny being how it was my first wedding.

Photos from my first wedding.Photos from my first wedding.
Photos from my first wedding.Photos from my first wedding.
Believe it or not, I pulled these from my Flickr account. That’s right! I have photos going back to day 1 on my Flickr and I don’t plan on deleting them. I do however wish I could change my Flickr account name… View my Flickr.

I gained so much insight now having completed one wedding. This was the end of 2006 which began my new slash career as a wedding photographer.

Not yet a Professional
Being a website designer helped tremendously in my marketing efforts to promote myself as a wedding photographer. Myspace was huge and I took advantage of it’s power to connect my message with people who were getting engaged. I used tools that allowed me to target people who were engaged and lived in areas that I wanted to shoot weddings in. During 2007, my first full year as a photographer, I shot 32 weddings. Two of those weddings were even shot on the same day (something I will never do again). By this point I had upgraded my gear. I had purchased a few prime lenses. I was told that I should invest in good glass before spending money on camera bodies. This is advice I have passed on more times then I can count over the years.

Here are a few photos from early 2007.
Weddings from 2007Weddings from 2007
Weddings from 2007Weddings from 2007

Photos from the End of 2007.
Weddings from 2007Weddings from 2007


Indian Wedding Photography

Perception vs. Introspection
After having shot 32 weddings, countless engagements, family portraits and commercial assignments in 2007, many would consider me as a professional. In my mind I was no where near professional. There were many times that I would come home from shooting a wedding, go online to see what some of the pros had shot that weekend and want to sell my gear and forget about photography. It can be very poisoning to compare yourself to others. I never took into account the difference between my situation and that of the pros I was admiring.

One thing I never have done as a photographer is seek out self esteem boosts by showing my images to others. The only time I show the Bride or Groom the back of my camera is to give them a confidence boost and I usually only have to do this once. I want to make sure that my subject sees them as I see them, not as how they see themselves. Most of us have a slightly more negative view of ourselves than many others do of us. I also used to spend a lot of time post processing my images and for some reason had a fear of showing my clients untouched images before I got to see them on a larger screen. I don’t show my images at galleries or enter them in contests. I don’t like that kind of spotlight, I prefer it to be on my client.

At this point as a photographer I had been doing online tutorials teaching technique, had been interviewed a few times and had a few of my photos published. It was my mind that was getting my my way of going where I wanted to go as a photographer and truly living up to the title of a professional.

In all actuality
In all actuality, when your clients are happy with your work because you delivered above and beyond their expectations, you are a professional. I take what I do very seriously. There are photographers out there that can shoot better than me just as there are programmers and designers who can put together a better website than I can. Though when it comes to professionalism, my goal is perfection. I know what my job is and I plan to achieve that for my client. Anything less then that is unprofessional. When you have reached that understanding and intent to set out with that mindset each and every time regardless of the client, you are a professional.

The Realization
I actually realized that I was a professional in the field of wedding photography and website design at the same time. I realized that it was not a lack of vision or understanding that I lacked which was keeping me from considering myself as a professional, it was my own mind. It was the beginning of 2009 before I realized this and decided put a stop to the internal mindset that I had not reached professionalism. I believe that a mindset is something we can create. It takes work just like anything else. Having a positive mental attitude takes as much work as it takes for an athlete to stay in shape. If you believe otherwise I suggest you read this book. I believe it will help you overcome any factors in life that may have led you to believe that you can not change the way you think about things.

Moving Forward
When I set out to start freelancing as a website designer I had no thoughts that I would become a busy wedding photographer. I really can not say if I will do either of these careers for the rest of my life. I go with what interests and inspires me. I love business and I love people, so I think I am in a pretty good place right now. However I keep myself ready for the next learning experience (aka challenge) every day, just incase something new inspires me. Since I have started both of these careers I have had many life changes.

In Conclusion
I want you to keep two things in mind. The first is that your mindset is the only thing keeping you from achieving your goals and desires. The second thing is that you need to give 100%. If you come at work or life with anything less then you are not a professional.

Email I received 2 1/2 years after a wedding from my first full year as a photographer (click to make it big).

My son
Infant Photography

Recent Engagement Portrait in Half Moon Bay
Half Moon Bay Engagement Portraits

Recent Engagement Portrait in Knights Ferry
Knights Ferry Engagement Portraits

Recent Wedding Portrait in Knights Ferry
Knights Ferry Wedding Photography

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Why I Buy Locally Most of the Time

by Jerad Hill on August 31, 2010

Shop LocallyI am a huge advocate of shopping locally. I believe that we are becoming less and less of a small business friendly nation. The United States was built on Small Business, but due to convenience and the must have it now mentality, it is hard for small business to compete. Because many small businesses have been driven out of business by the arrival of larger corporations it offers many of us no choice. My household by no means spends all of it’s money locally, but there are many business types in which I believe we must spend locally in order to keep our community thriving.

I live in a community that was arguably the most effected area in the United States by the Sub-Prime Mortgage Crisis. Business was already difficult in the Modesto area, now with many people either losing everything or deciding to let everything go, we are left with a handful of businesses that made the right decisions during this economic downturn while the rest perished.

When it comes to options, we are limited to big box stores such as Target, Walmart, Bestbuy, etc.

Buying Commodities
I have no allegiance when purchasing commoditized products such as laundry detergent, deodorant, tooth paste, diapers, and everything else that we are overwhelmed with when it comes to options. We have so many options for these products that all promise and perform essentially the same. If I need these items right away, I will buy locally. However, if I have time to wait a few days I will gladly order them from Amazon.Com taking advantage of their free shipping. It is quite often that when I order from Amazon.Com I also do not incur any sales tax charges due to the items shipping from across state line.

Some will argue that I am hurting my own community by not paying local sales tax for these items. I would recant by saying that my community has hurt themselves by not stepping up to protect local business. I would rather purchase these items at a locally owned store for at or around the same price, pay sales tax and go on my mary way, but since we do not have that option, I order online. These are commoditized items, meaning that I can get them anywhere and they are not specific to any store. I could get these items from Target or Walmart but the money leaves our area regardless. I also believe more in Amazon as a company than I do Target or Walmart. I would not lose any sleep over those companies leaving our community altogether. The less business I can do with them, the better.

These large corporate companies do provide many jobs to our communities but beyond that they are showing our community that it does not pay to be ambitious. They will stop you. If there were no large big box stores around, people would see a need and open a business. That is the way it has been since the start of time. Because the big box stores exist, small business can not.

The fine details of my statements here can be argued up and down depending on circumstances. I have stated my reasons and I believe I have a good reason for doing things the way I do, please read on…

Buying Services
When it comes to service based products I always choose local service as opposed to looking outside of my area. 90% of the time there is a local service provider that can fulfill my needs. Here are some examples of locally owned service providers I do business with rather than using a corporately owned alternative.

  • Auto-Repair
  • Dry Cleaners
  • Computer Service and Repair
  • Hair Salon
  • Pest Control Service
  • Yard Maintenance
  • Gym Membership

Even when it comes to service providers there is a difference between doing business with a locally owned and operated company as opposed to a nationally based service. I am not saying that nationally owned service providers can not provide a good service, there are some highly respected companies out there providing great service and a great price. However, I myself am a service provider providing wedding photography and website design services to my community. I understand the importance in supporting local business. I have always and will continue to support businesses that provide excellent service at a local level. This is where things are different from commoditized products. Services can become commoditized as well. There are some services which I seek out online. These are services such as website hosting, bookkeeping, email marketing, etc. All of those items are commoditized services, some of which are actually available locally but someone else outside of our area is doing a much better job at it.

When it comes to choosing a service in which I want a personal touch and connection, I opt for local. I would not trust a national service to send out some random person to work on my car or repair my computer. I want to know the guy who is doing my yard and spraying my house with chemicals. Even though my insurance is through a nationally branded carrier, I get it through a local representative who is well established and respected in our community.

Shopping for Groceries
I only shop at grocery stores based from our community. If you are from my area you are probably familiar with Savemart and Raley’s (also known as Knob Hill). When I am feeling moderately smug I will even go much more local and shop at O’Brien’s Supermarket (you can tell how small they are by looking at their website). I say smug because it’s the cool place to shop for groceries and you often pay for it. However I do love O’Brien’s and would shop their consistently if the prices were not so much higher. All three of the mentioned markets provide products from local farmers. I am sure there are some mild exceptions but I know that my fruites and vegetables are coming from somewhere with in a few 100 miles. It is important to me to support local because we are a farming community. Modesto is surrounded by farms. I can promise you that you have consumed a farmed product from this area one way or another. Farming is for the most part what is holding the Central Valley up. I know that many of the products that I purchase from these stores are coming from other locations outside of our community but I do know that the money earned from those sales is staying local.

Why do I try to keep most of my money local by spending with local providers?
Small, locally-owned businesses are more likely to keep the money they earn in the community. They don’t send off most of their profits to the corporate office on the other side of the nation. Local businesses are more likely to use local suppliers.

Where do you draw the line?
You can not possibly know everything about where your products of services are coming from. I know that many items I consume are shipped to be sold locally. The main goal for me is to make sure that the profits from the sales of those items go to a locally owned and operated business. I can not possibly know everything about each transaction, but I try to at least be mindful of it.

Conclusion
Let me make one thing clear: I don’t condemn anyone who does not or cannot buy local. I am a complete supporter of small businesses, and I hope that you will be too, but I’m not going to say you’re wrong if you have good reasons for shopping elsewhere or if you feel I am wrong for shopping the way I do.

All things being equal, I suspect most people would choose to buy local. But each of us has a different price at which local is no longer an option. For some, this point is immediate: they’ll always buy the cheapest option, regardless of other factors. Others — and I know a few like this — will buy local no matter the cost.

The decision is ultimately yours to make. You decide how to spend the money that you make. Do not think that I am trying to control that at all or condem you in any way. I am just stating my thoughts and ideas on the matter.

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